Session Topics

ProductCamp St. Louis session

Unlike traditional conferences, anyone interested in leading a session at ProductCamp St. Louis can submit a topic. Then, everyone in attendance gets to vote on which sessions they would like to see, and the most popular choices get on the schedule. In previous years, everyone voted and we created the schedule on-the-fly the morning of ProductCamp St. Louis. However, for 2023, we had just the right amount of session proposals submitted that we were able to fit them all in, so we created the schedule for ProductCamp St. Louis 2023 in advance.

On this page:

Proposed Sessions

For 2023, we had just the right amount of session proposals submitted that we were able to fit them all in, so we have created the schedule for ProductCamp St. Louis 2023 in advance. Any sessions in red strikethrough were voluntarily withdrawn by the session leader; all other sessions that were submitted made it on to the schedule.

Session ID#:1 StartUp Resources Guide
Description: An interactive discussion of the StartUp Resources Guide, and how to use it. This is particularly good for early stage startups, and provides “one stop shopping” for resources
Session Format: Workshop
Category: how to access & use the resources you need to start the business & get products to market
Submitted by: Mary Scott. Mary Scott is consults with early stage StartUps. She has helped hundreds of businesses get the ideas & resources they need to succeed. As the lead organizer for 1 Million Cups, and previously a recruiter for House of Genius, she compiled the St. Louis StartUp Resources Guide so that both Resources & StartUps would know where each other is. Her mission is for StartUp businesses to be wildly successful and she does a podcast, “Stuck? Time to Improv!” and speaks on various topics to that end.

Session ID#:2 10 Mistakes StartUps Make & How to Avoid Them
Description: This is an interactive workshop / discussion of the top most common mistakes StartUps make, so they can avoid these & make their own mistakes. #failfastfailoften and learn from it all. Participants will be provided with a download of the 10 Mistakes StartUps Make, and a code to access 15 minutes of free consulting with someone who has created many product videos.
Session Format: Workshop
Category: Product Strategy
Submitted by: Mary Scott. Mary Scott wants StartUps to be wildly successful. She has helped hundreds of businesses access the contacts & resources they need to learn to pitch & get funding. As the lead organizer for 1 Million Cups, and a recruiter for House of Genius, she compiled the St. Louis StartUp Resources Guide so that both Resources & StartUps would know where each other is. She does a podcast, “Stuck? Time to Improv!” and speaks on various topics to that end.

Session ID#:3 Navigating Leadership In A Quantum World
Description: Neuroscience offers insights into the quantum nature of our subconscious minds. With these insights, we have a better understanding of how to tap into the power of the subconscious to:Enhance creativity.
Solve problems more quickly.
Convert emotions into productive behavior and competitive advantage.
Optimize the utilization of both the conscious and subconscious mind.

Leaders who develop the ability to tap into the power of the subconscious mind, consciously and at will, and instill this knowledge into their teams will dramatically enhance the competitive advantage, they, their organization and their team enjoy. Join us and discover how easy it is to tap into the power of the subconscious mind.

Session Format: Town Hall
Category: Product Person Skills
Submitted by: Dale Furtwengler. Founder of Teaching Confidence; author of a trilogy of books on confidence one for each level of confidence including how to tap into the power of the subconscious mind consciously and at will; more information at

Session ID#:4 What if we are not “Product-Led?” Product Management for Employee Focused Products
Description: Product-Led growth is a key strategic pillar that is all the rage in most product management conferences. What if your company is not a product led organization? What if you are a service-based organization that uses products for delivering world class customer service? Do you need product management? The answer is YES! We will explain how our product management team is delivering value to the world’s largest car rental and mobility company. This will be a panel discussion with Brad Tomchek, Craig Marsh and Kim DeVallance Caron.
Session Format: Panel Discussion
Category: Product People Skills
Submitted by: Brad Tomchek. Brad Tomchek is the Assistant Vice President of Product Management at Enterprise Holdings. In this role, he leads the global product management organization which is responsible for products that enable Enterprise’s rental and mobility businesses. In his previous role as Vice President – Product Management at Mastercard, Brad was responsible for a suite of commercial business-to-business products used by companies globally. Contact: [email protected]

Session ID#:5 Creating product and technical ownership in a product where multiple product owners own everything
Description: Are you working in a product where there are multiple product owners and everyone owns everything? Is decision making, prioritization and product strategy a challenge? I will share my story of how I was able to create more empowered and happy product owners when we were tackling this issue.
Session Format: Presentation
Category: Product Management/Development
Submitted by: Alex Basa. Alex Basa is a Sr. Dojo Coach at Edward Jones that is building the dojo capability from the ground up. He has almost 20 years of experience in product delivery through a variety of agile frameworks. Alex helps companies transform at the team, enterprise and executive level. He comes from a developer background and has a passion for innovation, DevOps, people development, product discovery and transformation.

Session ID#:6 License To Thrill: Using Open Source Software in your product
Description: Open Source software is free, right? Yes, but… We’ll learn about what responsibilities you accept when you use open source software and how they might affect your products.
Session Format: Presentation
Category: Go-to-Market
Submitted by: STEPHEN LEWIS. Steve has a long history developing software for products in medical, defense, and automotive industries. One of his responsibilities as a “Product Owner” at Hunter Engineering is managing use of open source software. Contact: [email protected]

Session ID#:7 Real World Techniques for Gathering Competitive Intelligence
Description: Are you wondering how you can use competitive intelligence to make better business decisions about how to sell your product? Join me for a session where you’ll discuss how you can displace competitors through more effective use of intelligence techniques that are cost effective and simple to deploy.
Session Format: Presentation
Category: Sales
Submitted by: Karen Loiterstein.
Karen Loiterstein works with fast-growing B2B financial services, healthcare and technology companies to drive transformation with revenue generating functions. Karen accelerates growth by aligning and breaking down silos between sales, marketing, and product functions. She drives results through strategies that include integrated marketing campaigns, digital automation, sales enablement, value messaging and by building out high-performing teams that are hyper-focused on revenue.

Session ID#:8 Marketing Your Product on a Shoestring Budget
Description: At this session, you will walk away with:
1. Key elements of a successful marketing strategy
2. Where to start (regardless of your industry, company size, target, etc.)
3. Three easy and inexpensive ways to kickstart marketing effectiveness – TODAY
Session Format: Presentation
Category: Marketing Execution
Submitted by: Karen Loiterstein. Karen has pioneered first-of-its kind marketing initiatives through leadership roles in nationally recognized companies including FleishmanHillard, WTW, Express Scripts, and Equifax. As a regular speaker at marketing conferences on issues including data-driven
marketing and sales & marketing alignment, she is passionate about helping leaders modernize their marketing functions.

Session ID#:9 Sales Enablement 101: Aligning Your Revenue Engine for Growth
Description: Today you will learn to accelerate revenue by reformulating the roles marketing, product and sales play on your sales process. You will learn:
1. Learn foundational steps you can take to promote collaboration between these teams.
2. Develop an action plan for growing through sales and marketing alignment
3. Arm yourself with the gold standard playbook for developing content, training and tools to sell your product
Session Format: Presentation
Category: Go-to-Market
Submitted by: Karen Loiterstein. Karen Loiterstein is a nationally recognized sales enablement leader. In her role as VP of Sales Enablement at TierPoint, she leads the team responsible for commercial learning, sales performance, and sales content. As a regular speaker at conferences on issues including sales & marketing alignment, she is passionate about helping leaders maximize their revenue engine through enablement.

Session ID#:10 How to Succeed in Your Product Career (or Sales and Marketing Careers)
Description: I love my job. I can’t wait to get up in the morning and go to work. Want to feel this way? You can!!! In this session, you will discuss:
1. The top ways to make your next move
2. How to network – Start by connecting with me at
3. 3 things you can do today to advance your career
Session Format: Town Hall
Category: Prod Management Careers
Submitted by: Karen Loiterstein. Karen Loiterstein loves her job. Through 20+ years in the fields of sales and marketing, she has mastered the art of finding great roles with fabulous organizations. With a unique combination of sales, product and marketing experience, Karen adds tremendous value while also finding personal fulfillment in her work. She shares her “secret sauce” for landing and creating fantastic opportunities while also experiencing joy at work.

Session ID#:11 Product Life Cycle: Right Team ➠ Greater Results
Description: Discover the secrets to getting greater results by aligning employees’ interests and natural talents to the various phases of your product’s life cycle. Each phase: idea & introduction, growth, and maturity & decline, requires a different set of skills. As part of this program, you’ll help identify the characteristics required of employees in each phase in order to assure exceptional performance throughout the product life cycle.
Session Format: Workshop
Category: Product Strategy
Submitted by: Dale Furtwengler. Internationally-acclaimed author of Pricing For Profit, former CFO/CPA, and founder of Teaching Confidence: With confidence, everything is possible

Session ID#:12 What makes a good MVP?
Description: The purpose of a product Minimum Viable Product (MVP) is to quickly and cost-effectively bring an idea to market but also that validates the product thesis. A good MVP should be designed with the customer in mind and focus on solving a particular problem. It should have limited scope and simple design to test key assumptions, while also being feasible to build within budget and timeline restraints.

Developing an MVP also requires close collaboration between stakeholders such as developers, designers, marketers, etc., and effective leadership from those with product vision. Furthermore, clear testing criteria must be established in order to measure success or failure of the product before it launches in full.

In this session we will go over what an effective MVP should have.

Session Format: Town Hall
Category: Product Innovation
Submitted by: Sri Chellappa. (Slides from the session)

Session ID#:13 Cheat Codes for Game-Winning Stakeholder Management
Description: Ever feel like managing your stakeholders’ expectations is a game you can’t win? Sure, certain “levels” might be easy for you, but others need “unlimited lives” or “racetrack shortcuts” to conquer? In this Town Hall-formatted session, we’ll explore parallels between classic gaming “cheat codes” and proven stakeholder management techniques. We’ll set a game-winning goal that you can tweak your own practices to help build confidence, trust, and transparency with your stakeholders so you can win the Product Game – together.
Session Format: Town Hall
Category: Product Lifecycle Mgmt
Submitted by: Kristina Glynn. Kristina is a Product Management leader with 15+ years of experience leading agile product teams to design and build products and services in a variety of industries. Her experience includes leading product portfolios and their organizations through the product lifecycle, from ideation to sunset and everything in between. Her product leadership has established a track record of successful product launches including SaaS Applications, Professional Services, Marketing Websites, and more. Contact: [email protected]

Session ID#:14 Putting Together a Content Marketing Strategy in Under an Hour
Description: Content is a huge part of both inbound marketing and outbound sales outreach for a product. But companies often struggle putting together a cohesive, consistent content marketing plan. Why? The reason turns out to be really simple: Most simply haven’t put together a content strategy. They don’t even know where to begin. This season will help the marketing professional and/or product manager who is strapped for time put together the basics of a content marketing strategy. The session will provide a simple matrix for thinking about priorities, metrics, audiences, and pain points. Although given as a presentation, the presenter will use audience input to create a sample strategy.
Session Format: Presentation
Category: Go-to-Market
Submitted by: Brandon Towl. Brandon Towl is the Founder and Head Writer for Words Have Impact, LLC, a content marketing agency that helps companies create content for inbound marketing, digital campaigns, and other purposes. (Visit He and his team have helped provide content for companies building warehouse management software, real-time analytics engines, custom databases, industrial heaters, corporate training videos, and more. LinkedIn profile at . (Slides from the session)

Session ID#:15 8B data points in 900 hospitals: lessons learned from managing a critical IOT product in a pandemic
Description: Ever wonder what it takes to build a critical infrastructure IOT product that protects millions of patients in the midst of a global pandemic? An experienced software PM prior to 2020, Cherry then dove head-first into managing the market leading connected solution for monitoring temperature-sensitive medicines in the country. She’ll tell her story and share some lessons learned to product enthusiasts interested in exploring the healthcare, connected device and IOT software space.
Session Format: Presentation
Category: Product Management/Development
Submitted by: Cherry Ignacio. Cherry is a former computational biologist turned product manager who is passionate about building high-impact tech products. She’s worked at startups and Fortune 500 conglomerates leveraging advances in IoT, AI, Analytics and Computing to solve the most difficult challenges at the intersection of life and technology. Based in St. Louis, she currently works at Emerson’s Cold Chain Organization.

Session ID#:16 Collaboration as a superpower: enabling strong scrum teams
Description: Strong teams can produce amazing results. As a product owner learn about infusing collaboration within your scrum by breaking down silos across design and development.
Session Format: Town Hall
Category: Product Management/Development
Submitted by: Lianna Shepard. I am passionate about people and pets, and I am lucky enough to work on a product that allows me to find new ways to bring people and pets together. I have 10 years of digital product expereince but I am currently the Product Owner of our Petfinder Professional platform. I am a process junkie and love to bring structure to chaos through agile methodologies and design thinking frameworks. Teams environments are my favorite way to work and I am always exploring new ways to enhance them.

Session ID#:17 What is a Front End Loaded (FEL1) Case Study all about anyway?
Description: FEL1 Case Studies are one step in the larger Stage Gate Design process. These Case studies are where THE business case is built for any new idea. Furthermore,
case studies are reasonable efforts to obtain valuable, actionable intelligence for stakeholders to make great decisions.

Case studies can include some or all of these functions:
– Conceptual Design – Total Installed Costing
– Primary Equipment – Selection Prototyping
– CAPEX and OPEX Analysis – SWOT Analysis
– ROI Justification – Cost Reduction Initiatives
– Project Planning

Session Format: Ask the Expert
Category: Opportunity Analysis
Submitted by: Michael Feldhake. Engineering professional of over 30 years, has substantial experience in Fortune 500
companies specializing in manufacturing, engineering, and software development. An expert in process optimization and project development, he has many years of experience developing projects and solutions that increase ROI and specializes in case studies.

Session ID#:18 Converting Apples to Oranges – How to use Value and Effort to rationalize Prioritization Frameworks
Description: Discuss through the common elements of prioritization frameworks in use by Product Managers today and find the similarities as well as highlighting the value that utilizing Prioritization Frameworks can bring.

Look at modern and historic prioritization frameworks and discuss in a town hall format what our different organizations are using today and our personal experiences with the challenging trying to measure our best evaluations and observations.

Session Format: Roundtable Breakout
Category: Effective Collaboration and Communication
Submitted by: Curtis Foster. With a decade of experience working in project, portfolio, and product management; Curtis has worked with some of the largest companies in the world helping refine their business processes. With much of his history in physical products, he relishes the opportunity to bring those learnings to the digital product space. For prioritization, he’s helped a number of Fortune 500 companies track and prioritize projects within their portfolio and advised on best practices for prioritization.

Session ID#:19 The Do’s and Don’ts of Product Architecture
Description: Have you ever felt overwhelmed at the thought of HOW you will get to UX, features, or functionality you need to succeed? Let’s break it down together! In this session we will cover the top 3 most helpful things you can do when working with your technical team, as well as my top 3 fail forwards I’ve seen in my career. My 15+ year experience ranges from project management to product management, to leading the architecture team, giving me lots of fail forwards to learn from so you don’t have to.
Session Format: Town Hall
Category: Information
Submitted by: Annie Scharenberg. I am a Business Architect with over 15+ years of experience, focused in product management, technology, and user experience. I started my career in the nonprofit industry, working to make an impact on the St. Louis community. I started my journey with Purina encouraged by the mission of the company, and the passion I saw in the employees. For the past 8 years, I have been leading the transformation for Consumer Technology, creating meaningful connections between pets and their people.

Session ID#:20 How Do You Define Product Success? Choosing Metrics That Matter
Description: Whether creating a new product or enhancing an existing one, measuring the impact of that work is a critical part of product management. Metrics help align the team around customer/business outcomes, validate investments being made in the product, and show the value of work the product team is doing. However, many product teams struggle with product metrics — common mistakes include not identifying key metrics, choosing the wrong metrics, or not having systems in place to track metrics. In this session, attendees will learn the different types of product; how to select the right metrics for their product; and how to avoid some of the common mistakes. They will also have a chance to use what they learn to come up with (or improve) metrics for their products and get expert feedback.
Session Format: Town Hall
Category: Product Lifecycle Mgmt
Submitted by: Jeff Lash. Jeff Lash is VP, Global Product Management at Forrester, where he oversees a portfolio of products that help business and technology leaders use customer obsession to accelerate growth. For nearly 10 years, Jeff was an advisor to product management leaders, helping them elevate the abilities of their teams to drive measurable and repeatable product success and business growth. He has 20+ years of experience in product management and marketing, user experience and product development.

Session ID#:21 Applying Design Thinking to Create the Total Product Experience
Description: Ever wonder why you LOVE certain products? Maybe they taste great, function just like you want them to or deliver an experience you love. Great product design should be all inclusive from the packaging, use and even disposal. Great design is also hard to put your finger on but I want to walk you through a way to think about using all 6 Senses when designing your new product or solution. My hope is to share a framework with some examples then engage in a discussion/dialog.
Session Format: Town Hall
Category: Product Management/Development
Submitted by: Mark Engel. I have spent the last 30 years leading innovation and product development teams around the world for both large companies like General Mills and Express Scripts and small companies like my current startup Fifth Taste Foods. I have passion for gathering unique consumer insights and translating those into novel products and solutions and design thinking is one tool.

Session ID#:22 What is S.E.E.D. [STATISTICS FOR ENVIRONMENTAL-ECONOMIC DECISIONS] and why should I care?
Description: On Jan 19, 2023, the White House released the final draft of the first ever National Strategy to Develop Statistics for Environmental-Economic Decisions. I am going to break down the 102 page report and expand on areas prime for growth and product development while also praising the natural world we live in.
Session Format: Presentation
Category: Opportunity Analysis
Submitted by: Abbie Dannegger. I’ve recently come from the world of construction, purchasing, inventory management, and facilities coordination and into the other green world, nature. Now I am out to educate, learn, and restore our connection to native landscapes. I believe the next ten years are a pivotal moment for humanity and our successes will only come through collaboration and implementation on a global scale.

Session ID#:23 Making OE + XD Friends on the Product Playground – The Game
Description: Organizational effectiveness and experience design, through strategy, research, UX, and UI, add human components to the product management lifecycle. From effective change management to showing the stakeholders how the product actually impacts people. Making friends on the product playground can sometimes be daunting. How do you work with those folks when sometimes it seems like you don’t even speak the same language? Come join an OE & XD person as we play a game to showcase incorporating us in the product management lifecycle. Let’s go play!
Session Format: Workshop
Category: Manufacturing-specific
Submitted by: Al Lopez. Al Lopez is a senior Experience Design consultant at Slalom, UX teacher, author, mentor, and former co-president of the Saint Louis User Experience Group. Proud of having a psychology degree before their graphic design certification, they use their social sciences background to bring team communities together to knock down silos. They believe everyone has a bit of creativity in them and excels in making things weird.

Session ID#:24 Benefit Realization Management : Linking Corporate Strategy to Execution
Description: Whether you are in a Scaled Agile environment or a traditional project environment, executives need a reason to implement your ideas. This presentation will introduce Benefit Realization Management as a way to link your project’s benefits to the overall corporate strategy. We will cover specifics such as benefit types, benefit registers and benefit management. Finally, we will combine these into a visual map which can be used for executive presentation.
Session Format: Presentation
Category: Product Strategy
Submitted by: Brian Collard. Brian has 15 years experience in managing strategic project portfolios for global organizaitions. He has a proven track record of success across multiple industries including finance, healthcare, and technology. Brian holds a degree in engineering, an advanced business degree, and is a former NPDP.

Session ID#:25 Trademark Searching: It’s better to know now than pay later
Description: Before you invest time, money and energy into a brand name, company name or logo, it is vital that you consider whether or not you will actually be able to use that name. Tens of thousands of dollars and months of your time can be lost if you later discover that another company is already using the name and could ultimately result in you going back to square one. In this workshop we will walk through the initial steps you can take to determine if a name is clear to use and discuss what must be done to protect that name or logo.
Session Format: Workshop
Category: User Experience and Human-Centered Design
Submitted by: Kevin Staed. Kevin Staed is an intellectual property law attorney at CreatiVenture Law who specializes in trademark and patent work for entrepreneurs and start-ups. He counsels clients on the best ways to use IP assets to advance their business and protect against infringers.

Session ID#:26 You Are Your Own Product: How to share your story online without adding to the noise.
Description: [Please bring a computer or tablet to this workshop session!] When it comes to growing your own career in tech, nothing can help unlock new opportunities like writing online. In this interactive workshop, you’ll get a crash course in what it takes to share your story authentically and you might even press “publish” by the time it’s over 😉
Session Format: Workshop
Category: Marketing Execution
Submitted by: Billy Frazier. Billy Frazier is a senior experience designer, writer, and consultant who has been designing products, services, and experiences for over a decade. He’s also creator of The Workfarce, a newsletter for freelancers, founders, and full-timers looking for thoughts, advice, and laughs on how to make work suck a little less.

Session ID#:27 Patent, Trademark, Copyright Protection
Description: This session will cover the basics of Patent, Copyright, and Trademarks and how it can protecting your ideas
Session Format: Town Hall
Category: Legal – Intellectual Property Law
Submitted by: Brett Schenck. Brett A. Schenck, is a registered patent attorney with over 20 years experience both in the corporate and law firm environment representing clients ranging from individual inventors to large corporations. He has experience in prosecuting patents, trademarks and copyrights and counseling others on intellectual property matters. Contact: [email protected] /

Session ID#:28 Leveraging AI for New Product Ideas
Description: This free-form workshop will take audience input to create a new physical product from scratch using the latest set of free AI tools. The session will be broken into roughly three areas – using AI tools to identify new markets, generate surveys, and iterate visual prototypes.
Session Format: Workshop
Category: Legal
Submitted by: Brian Collard. Brian has 15 years experience in managing strategic project portfolios for global organizaitions. He has a proven track record of success across multiple industries including finance, healthcare, and technology. Brian holds a degree in engineering, an advanced business degree, and is a former NPDP.

Session ID#:29 Journey Management and The Innovator’s Dilemma
Description: New technology has a way of disrupting even the most successful products. Even when you do everything “right”, and sometimes because you do everything right from a product perspective. Using the lessons from the classic The Innovator’s Dilemma, we’ll explore how a journey-centric approach can help your company understand the opportunities of new technology and how to incorporate them into your business for long term success.
Session Format: Town Hall
Category: Product Lifecycle Mgmt
Submitted by: gBRETT miller. gBRETT is a neo-generalist, a systems engineer and service designer whose happy place is in the white space between disciplines. He can’t help seeing how everything is connected, and how lessons and experience from one domain can be leveraged in others. When not exploring the latest technology or tools, you can find him rock climbing or playing tennis.

Session ID#:30 Design Ops: The Three P’s
Description: When it comes to establishing or leveling up Design Ops at your organization, it can help to break things down into the three P’s: People, Process, and Proof. During this talk, we’ll dive deeper into each and have a conversation around what it means to work smarter together.
Session Format: Town Hall
Category: Legal
Submitted by: Billy Frazier. Billy Frazier is a senior experience designer, writer, and consultant who has been designing products, services, and experiences for over a decade. He’s also creator of The Workfarce, a newsletter for freelancers, founders, and full-timers looking for thoughts, advice, and laughs on how to make work suck a little less.

Session ID#:31 The school bus tracking system where parents can connect to their children’s school buses.
Description: School buses are the safest way for students to travel. But the safety of children is compromised as monitoring children in and out of the bus is difficult sometimes. Also, parents and children’s time is wasted by waiting in harsh weather conditions for the school buses longer than is required. l want to create a system where parents can feel safe about their kids going to school by bus. So I request that you attend my session and collaborate with me to build a safe environment for the kids/ students traveling to school by bus.
Session Format: Town Hall
Category: Requirements Definitions
Submitted by: Mansi Bhatt. I am Mansi Bhatt a microbiologist, a children’s book author, and now aspiring UX/UI design through an intensive boot camp. I have a deep sense of altruism, empathy, and idealism. My love for design and intuitive sense of emotions for others opened the doors to UX design. Learning this design program has helped me to identify my greatest strength “ to improve people’s lives.” Being versatile, hardworking, and compassionate I always find ways to use my work to contribute to the greater good.

Session ID#:32 The Anarchist’s Guide to Intrapreneurship
Description: Do you want your company to survive? Then what are you doing about it? In this session we’ll explore Intrapreneurship and the tools we all need to do it successfully. Join us for a discussion of the topic, what it looks like when done right, and tips on how to do it successfully in your organization.
Session Format: Town Hall
Category: Product Strategy
Submitted by: Joe Ziadeh. Me and my partners at Balanced Agility have been building wildly successful products for decades. Now we’d like to share how to do that with all of you. Check out my LinkedIn if you’d like more info about me:

Session ID#:33 What are you measuring?
Description: In this session we will talk about what is being measured by your team/group/organization. Are you measuring efforts? Or is it outputs? Is the measure appropriate. This session will focus on the industry leading framework on Measure what matters most. Learns how some of the organizations are leading the outcomes using Objectives and Key Results (OKR) framework. You can also practice writing some OKRs and sharing that with other participants.
Session Format: Workshop
Category: Product Management/Development
Submitted by: Raj Iyer. Raj Iyer is a highly accomplished result-oriented Servant Leader and Agile Coach with a distinguished 25+ year global career leading the assessment, rationalization, transformation, design, development and delivery of simplified software and business products/services resulting in increased customer satisfaction. Raj has experience delivering solutions and transformation across multiple industries. (Slides from the session)

Session ID#:34 How to Write Data-Driven Experiments That Move the Needle on Your KPIs
Description: Want to get started with A/B testing but not sure where to start? Learn how to dig into your data to find opportunities for growth, build data-based hypotheses and run data-driven experiments. In this interactive session, you’ll receive actionable frameworks for writing your own experiments now, gets tips and tricks for running high-velocity experimentation, learn how to prioritize your experiments so you know where to start and see a real-life case study of how data-driven experimentation grew KPIs. Let’s get testing!
Session Format: Town Hall
Category: Product Management/Development
Submitted by: Stacy Schweizer. Stacy Schweizer is an experienced and passionate product owner who loves digging into the data to identify new ways to get results. She currently oversees product for and the brand new myPurina app and leads a Growth Team challenged with growing KPIs through high-velocity experimentation across all digital products at Nestle Purina.

Session Categories

While it is not required that a session topic falls into one of the categories listed below, it’s a helpful guide for some of the topics that may be covered.

  • Opportunity Analysis (Market Research, Market Segmentation, Competitive Analysis, Business Case, Market Problems, etc.)
  • Product Strategy (Business Planning, Business Model, Whole Product, Roadmaps, Portfolio Planning, Partnerships, Resource Allocation, Sourcing/Supply Chain, Technology Assessment, etc.)
  • Requirements Definitions (MRD, PRD, BRD, Elicitation, Personas, Use Cases, Prioritization, UX, etc.)
  • Product Management/Development (Agile Processes, Beta Tests, Digital Product Management, Market Testing, Testing/QA, Offshore/Nearshore Dev, Prototyping, etc.)
  • Go-to-Market (Product Launch Plans, Product Launch Readiness, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel Strategy, Sales Enablement, Licensing, Scaling, etc.)
  • Marketing Execution (Demand Gen, Events, PR, Advertising, Social Media, Marketing Collateral, Sales Tools, Sales Pipeline, Channel Mgmt, Marketing Metrics, SEO, international markets, etc.)
  • Product Lifecycle Mgmt (Customer Panels, Customer Engagement, Portfolio Analysis, Crossing the Chasm, Brand Mgmt, End-of-life, Divestment, Customer Retention, Repositioning, etc)
  • Prod Management Careers (PM 101, Team Management, Interviews, Roles Definitions, Small vs. Big Company, PM Tools, etc.)
  • Funding/Investors
  • Manufacturing-specific
  • IT-specific (software/cloud development)
  • Other

Session Formats

In general, the most enjoyed and talked about sessions are those that have been very interactive. That said, you can structure a session however you wish. To help align expectations of the session leader and participants, we offer a list of format descriptions. This list is intended to be a guide but not intended to be limiting, so feel free to be creative.

  • Town Hall – The leader presents a short (20-30 minute max) informative topic, open-ended question or premise and opens the floor for expansion, comment, questions and general discussion.
  • Roundtable Breakout – Similar to Town Hall, except that audience breaks out into small groups and typically shares findings, comments, or team responses with the room at the end of the session.
  • Workshop – In this format, the audience is actively involved, collectively or in groups, in an exercise or application of a technique or process which has been presented by the session leader. The description should mention the portion of the session spent in the exercise and what the attendees will produce. Proposers are encouraged to have knowledgeable assistants to help answer questions and support the exercise.
  • Panel Discussion – Popularly seen, this format has several people qualified to talk about the subject of the session, preferably from diverse or even counterpoint perspectives or roles. A moderator facilitates questions from the audience or a series of prepared questions for the panelists, but a significant part of the session is still interactive Q&A with the audience.
  • Ask the Expert – This format is most successful with a recognized authority on a subject of wide interest, or a direct participant in some particularly interesting event or phenomenon. The expert or a moderator introduces the topic and frames some appropriate discussion and then opens the floor for questions, including those that might be somewhat specific as long as they are applicable to more people than the individual questioner.
  • Presentation – Having already suggested that this traditional one-directional delivery is less popular among the ProductCamp community, there are some exceptional topics and presenters who can make this work. Session proposers are advised to consider this carefully and be honest in citing this format if it is actually what will be delivered.

For Session Leaders: Logistics

If you are proposing a session, and it gets chosen, then you should be prepared to lead the session. Here are some details to help you make sure you’re prepared. There will be computers and projectors in each room. You can either…

  • Bring your laptop or other device to present off of, along with any connectors you may need to hook up to a projector (especially for those with Mac laptops or tablets). Most rooms should have an HDMI connection and VGA connector.
  • Or, store your slides online using a service like DropBox or Google Drive and then use the computer in the room to your presentation from there.
  • Or, bring your slides on a USB drive and load them onto one of the computers in the room.
  • Or, more than one of the above. (Things do go wrong, after all.)

We will have volunteers on hand to help with A/V as needed, and we have tested all of the equipment out in advance. That said, it’s always a good idea to have a backup plan in case you can’t get your slides to present.  We’ll do the best we can to help, but no guarantees. If you need something specific, bring it with you; for example, if you want to play a video and want people to be able to hear it, we suggest bringing your own speakers.

The rooms will be set up “classroom style” with tables and chairs facing the front of the room, most likely in rows. For simplicity and logistics purposes, we won’t be able to accommodate other setups (e.g. arranging chairs into a circle). If you want to do something interactive, for example, you can ask people to pair up or get in small groups — that will be possible without moving furniture around, but we ask that you don’t move equipment or furniture otherwise.

If you have specific logistics questions, contact Sarah Ramrup.