Session Topics

ProductCamp St. Louis session

Unlike traditional conferences, anyone interested in leading a session at ProductCamp St. Louis can submit a topic. Then, everyone in attendance gets to vote on which sessions they would like to see, and the most popular choices get on the schedule.

On this page:

Proposed Sessions

There are 40 sessions that were proposed for ProductCamp St. Louis 2020. When you arrive in the morning, you will be asked to vote for your favorites that you would like to see on the schedule. Please review these in advance so you can vote quickly!

Strikethrough indicates a session that has been “pulled” from consideration by the person submitting it.

Session ID#:1 How to get the best trade press product reviews
Description: Having a great product is just the beginning. Getting the trade press to take notice and review it is more art than science. I will show you some of the things that matter to press reviewers, recount some of my personal horror stories, and how to work with a public relations professional to recruit the best reviewers and get the word out about your product.
Session Format: Ask the Expert
Category: Go-to-Market
Submitted by: david strom. David Strom has been writing and speaking about technology for more than 35 years. His speaking gigs have taken him to Europe, Asia and numerous conferences in the USA. He has run both print and online business publications and tests dozens of IT products each month. He currently writes blogs for IBM, HPE, RSA and Kaspersky, and has published two computer networking books. He lives and works in the Central West End. david is on Twitter as @dstrom.

For more information about this session, contact David at [email protected].

Session ID#:2 How to hire your first public relations pro
Description: You may think you can do PR on your own, but you are the worst choice for the job. Having worked with hundreds of public relations people over many years as a enterprise IT reporter, I know what to look for, what to avoid, and how to forge the best relationship among product manager, PR and reporter. Learn how to hire your first PR pro and how to distinguish the difference types and styles, and the role that a product manager and founder can play to help and hurt their marketing position.
Session Format: Ask the Expert
Category: Marketing Execution
Submitted by: david strom. David Strom has been writing and speaking about technology for more than 35 years. His speaking gigs have taken him to Europe, Asia and numerous conferences in the USA. He has run both print and online business publications and tests dozens of IT products each month. He currently writes blogs for IBM, HPE, RSA and Kaspersky, and has published two computer networking books. He lives and works in the Central West End. david is on Twitter as @dstrom.

For more information about this session, contact David at [email protected].

Session ID#:3 The Good, Bad, and Ugly of Data Viz in Product
Description: Data visualization is a powerful tool for product people to not only explore data and gain insights but also to communicate to others. Whether we want to influence clients in the app, executives in our business case meetings, or empowering sales people to be more successful, we can harness data visualization to do this. In this session we will learn by the good, bad, and ugly of others and have an interactive discussion together as we reflect on what others have done. Bring your energy, your insight, and your fun!
Session Format: Presentation
Category: Product Person Skills
Submitted by: Dave Mathias. Dave has over 12 years experience leading product and data strategy and teams. He is always seeking to help leaders and organizations stretch what they thought was possible and make true transformational and sustainable change.Dave regularly advises clients, speaks at conferences, and conducts workshops around the world. He is the co-host of the Data Able podcast. Dave helps lead MinneAnalytics, ProductCamp Twin Cities, Twin Cities Data Viz Group, and Customer Focus North. Dave is on Twitter as @WorkLearnPlay.

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Session ID#:4 Time to put the BS in product – behavioral science that is
Description: Our customers and colleagues are not rational so behavioral science is something we as product people cannot ignore. In this session we will go through a number of behavioral science concepts that are vital for product people to know, understand, and be able to use for good. We will go through a couple examples of products that have utilized behavioral science for good and evil.
Session Format: Presentation
Category: Product People Skills
Submitted by: Dave Mathias. Dave has over 12 years experience leading product and data strategy and teams. He is always seeking to help leaders and organizations stretch what they thought was possible and make true transformational and sustainable change.Dave regularly advises clients, speaks at conferences, and conducts workshops around the world. He is the co-host of the Data Able podcast. Dave helps lead MinneAnalytics, ProductCamp Twin Cities, Twin Cities Data Viz Group, and Customer Focus North. Dave is on Twitter as @WorkLearnPlay.

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Session ID#:5 Products with Personality
Description: Why is Wendy’s the most talked-about account on Twitter? Why do people flock to MailChimp over other, similar products? How come you ditched Uber for Lyft? We’re emotional beings that are defined by our individual experiences, and heavily driven by those experiences when making decisions about the products we use. By placing intentional focus on the personality of a product, we’re more likely to meet user needs and build personal relationships. In this talk, I’ll explore how designing with human personality traits allows companies to connect with users on an emotional level.
Session Format: Town Hall
Category: Product Strategy
Submitted by: Jon Robinson. Jon is a user experience consultant, creative director, and design educator based in St. Louis. As an Experience Strategy and Design Consultant at Slalom, Jon has spent more than 15 years creating and managing brands, developing strategic packaging, and designing human-centered user interfaces. He sits on the faculty of Lindenwood University’s School of Arts, Media, and Communications and the Washington University Sam Fox School of Design and Visual Arts. Jon is on Twitter as @jfarrellstudio.

Session ID#:6 Our Reebok Shoe Video: Creating From Nothing
Description: In this interactive session, participants will learn the journey of creating the new Reebok shoe from nothing. An engaging discussion will reveal how video played a key role in the development of this new product for Reebok.
Session Format: Ask the Expert
Category: Product Management/Development
Submitted by: John Launius. John Launius is the President of Vidzu Media. He brings extensive background as a senior executive, business development leader, certified trainer, and instructional designer. His clients include Reebok, Panera, Geico, NBA, MLB, Opera Theatre of St. Louis, Washington University in St. Louis, BJC Healthcare, The Goddard School, JBL, Southwest Airlines, Sport Clips, and Ulta Beauty. John is on Twitter as @JohnLaun1.

Contact: [email protected]; www.Vidzu.com

Session ID#:7 Closing the Deal: How to Attract and Hire Your 1st Salesperson
Description: With a limited budget, a need to generate revenue, and no room for error, you need to make sure your 1st sales hire isn’t a misfire. So how exactly do you find a candidate that will not only be a top performer but will also be a cultural add and true team player?

In this presentation, you’ll learn how to create a formal process for hiring high performing salespeople–from attracting the right candidates to vetting and assessing skills, and negotiating the salary and commission.

Attendees will walk away knowing:
• How to create a profile of the ideal candidate
• How to use phone screens and behavioral-based interviews to assess sales skills, work ethic, and more
• How to determine compensation

Session Format: Town Hall
Category: Sales
Submitted by: KRISTIE JONES. Kristie is the go-to expert for companies wanting to build or scale their Sales teams. Her 19+ years as a Sales Leader in the SaaS space fuels her passion for helping bootstrapped or VE/PE funded founders increase revenue through evaluation, process improvement, and execution.

Her willingness to get her hands dirty and her “take no prisoners” approach when helping companies with sales process and strategy to hiring and training Sales Reps. is what makes her so valuable to her clients.
KRISTIE is on Twitter as @kristiekjones.

Session ID#:8 Exponentially Engaged – Advancing Sales Strategy
Description: Developing strategies for customer engagement focuses on slowing down to become exponentially engaged and empowering the sales process with the right tools to make an impact with your target customer. Discussion on establishing effective selling skills aligned to a focused, informed, and strategic approach which will set you above the competition. Attendees will work through an account analysis tool to support their engaged selling.
Session Format: Workshop
Category: Marketing Execution
Submitted by: Jamie Cupp. Jamie has more than 15 years of experience in progressive leadership roles in the biopharmaceutical industry. She has successfully launched multiple first-in-class therapeutics across a breadth of commercial roles as sales representative, key account manager, national sales account manager, national sales training manager, and product brand marketing team. She holds a B.S. from Southeast Missouri State University and an MBA from Saint Louis University. Jamie is on Twitter as @js_cupp.

Session ID#:9 Get Others to Love Your B2B Technology Idea: The Value Pyramid
Description: Whether you’re an employee or employer (entrepreneur), you need the skills to communicate your idea, demonstrate value, and earn a buyer or advocate to support your success. But what does your customer or client really value? The answer is found in the B2B Value Pyramid. Learn about the Pyramid; do a retrospective on your most recent fail (It’s how we learn!); and, develop an approach to win clients or advocates the next time around!
Session Format: Workshop
Category: Go-to-Market
Submitted by: John Schultz. John leads S4 Entrepreneurs, an entrepreneurial skills development firm; is a Director of Advisory & Transformation at ATG, a Cognizant company; and is an adjunct instructor of entrepreneurial studies at Webster University. He has extensive, measurable success founded on professional relationship-building and consulting across multiple industries.

Session ID#:10 Yes, I know Santa. He’s a direct buyer. Toys – The creative job that never sleeps.
Description: Have you ever thought, I could make a toy, their simple and kids don’t care. Would you be surprised to find out that it’s an industry that turns and burns through people because of the never ending drive for new? At the I know Santa Session, Ryan Lee will share his experience in the toy industry, why it’s crazy, why it’s heart breaking, why it’s a creative dream come true, and why he couldn’t dream of doing anything else. In this conversation from brainstorm to the on the shelf you might just learn you need to be in the toy industry too.
Session Format: Town Hall
Category: Product Management/Development
Submitted by: Ryan Lee. 13 years of toy industry experience, working with Disney, Pokemon and more. Being a part of tremendous lines like Zhu Zhu Pets the winner of Toy of the Year in 2010. Visiting China factories to quickly make the best product. Pitching, changing, and re-directing product ideas to fit every company that shows a bit of interest. Ryan has an all around experience in toys that offers a view point from just about every seat in the process.

Session ID#:11 It’s Not About the Data: Business Communication Lessons Learned From the Craft of Fiction
Description: Your communications aren’t working. Whether you’re failing to convince senior management to enter a new line of business or missing out on venture capital for your startup, you clearly know something’s not working.

The problem isn’t that you don’t have enough significant digits. It’s not that you haven’t shown 137 prototypes in detail. It’s not that you don’t use enough jargon.

Most likely it’s the opposite. You’re using too much of YOUR language, and not enough of THEIRS.

Your audience doesn’t do what you want, because they can’t understand you. Or they can’t tell what you want them to do. Or worse, they just don’t care.

Fix that by developing better communication skills and increase your productivity, improve relationships, and have a better life. Learn how in this session.

Session Format: Presentation
Category: Prod Management Careers
Submitted by: Stephan Mathys. Stephan is a writer by passion, an insurance engineer by profession. After a 2-decade career in quantitative fields, this award-winning author now helps others tell their stories better without jargon or distraction. He also helps smart professions (like data science, engineering, and insurance) to create story-based content (for websites, blog posts, and white papers) that actually sounds like real-people speak.

For more information:

Session ID#:12 Innovation thru Iteration
Description: As a product design engineer I have had a chance to invent, design and mfg products in the fields of consumer, medical and industrial markets. In this session I would like to cover a complete development cycle of a patented sporting goods product that went from my garage to a 6 employee company. The story shows the importance of customer feedback and the willingness to continue to innovate a design with iterative design and engineering refinements. Along the journey the product gained further market acceptance and the company continued to grow. I have a powerpoint design presentation showing this story.
Session Format: Town Hall
Category: Product Innovation
Submitted by: Greg Goeckel. Greg Goeckel is a Product Design Engineer and Founder of Quest 4 Innovation, a product innovations thinktank. As a graduate from the Ohio State University in Industrial, Product and Graphic design, Greg has had an opportunity to design and engineer products in the consumer, transportation, medical and industrial markets with his name on over 30 Patents. His belief that true innovation happens not by just making a stylish product, but a product that encompasses Novel ideas that solve problems .

Session ID#:13 Postures and Personas: What Yoga and Human-Centered Design Have in Common
Description: In this session we’ll talk about the foundational principles of human-centered design. These principles will be viewed through the lens of yoga. Connecting the commonalities and showing what one can teach us about the other in a human-centered design 101.
This is a great session to attend if you’ve heard of human-centered design but you’re not sure what it’s all about and you’d like to learn more.
Session Format: Town Hall
Category: Requirements Definitions
Submitted by: Sarah Clark. 12+ years in all things design-y. Passionate about keeping things human-centered and focused on the customer. Lover of workshops, personas, journey maps and interviews. Believer in the power of communication, empathy and understanding. Mom of two passionate, intelligent and fierce women.

Session ID#:14 The Heart of the Matter: The Foundations of Customer Knowledge
Description: We all hunt for the genie’s lamp of customer knowledge. Wouldn’t it be great if we could conduct as many surveys or focus groups as we wanted? The reality is that acquiring customer knowledge is non-linear, opportunistic, and frequently depends on the resourcefulness of product, marketing and CX teams. This session will take a practical approach to customer knowledge and how cross functional teams can go about getting it.
Session Format: Town Hall
Category: Product Strategy
Submitted by: Brian Posnanski. Brian Posnanski is a 25-year marketing veteran with experience leading marketing strategy, customer research and product discovery for companies from FORTUNE 500 grown-ups to early stage startups. He considers customer knowledge the new cartography for business. Brian is on Twitter as @bpoz.

For more information:

Session ID#:15 From chaos to clarity: Creating a vision to inspire your team and battle the B.S. (bright-and-shiny)
Description: Do you have ideas for the future of your product, but you just aren’t sure how to capture it? Is your product a victim of feature soup or being built on the whims of others? Just starting out with a seed of an idea and need to grow it into something bigger? Join us for an interactive workshop where we will share tools and methods to build a vision for your product that begins with the user in mind.
Session Format: Workshop
Category: Product Strategy
Submitted by: Julia Pitlyk. Julia Pitlyk and Lisa Vaccaro are co-owners of co:lab insights, a boutique consulting firm that helps organizations develop insights and strategies that create both user and business value. With a combined 25+ years of experience spanning Fortune 500 CPG companies to direct-to-consumer start-up brands, they know it always starts with the right question. Julia is on Twitter as @colab_insights.

For more information:

Session ID#:16 Why Research Sucks (and How to Make it Better)
Description: You know you need to go beyond clicks, heatmaps, and pageviews to understand the whole story of your user. But primary research with users often tells you the most obvious problems (or nothing at all). How can you get better insights into your user? Join us as we share a variety of strategies that can help you connect with your user, gain a deeper understanding of their needs, and translate those into actions to drive growth.
Session Format: Presentation
Category: Opportunity Analysis
Submitted by: Lisa Vaccaro. Julia Pitlyk and Lisa Vaccaro are co-owners of co:lab insights, a boutique consulting firm that helps organizations develop insights and strategies that create both user and business value. With a combined 25+ years of experience spanning Fortune 500 CPG companies to direct-to-consumer start-up brands, they know it always starts with the right question. Lisa is on Twitter as @colab_insights.

For more information:

Session ID#:17 Simplifying Segmentation: Focus on the right users to build a better product experience
Description: Before you can build a phenomenal product, you have to determine whose problem you are solving. How do you segment the market to find your ideal user? Once you have users, how do you segment them to understand how they are interacting with your product? In this interactive workshop, we will explore different methods to segment your market and discuss the role of segments and audiences to build your product, get it in front of the right users, and keep those users coming back for more.
Session Format: Workshop
Category: Opportunity Analysis
Submitted by: Lisa Vaccaro. Julia Pitlyk and Lisa Vaccaro are co-owners of co:lab insights, a boutique consulting firm that helps organizations develop insights and strategies that create both user and business value. With a combined 25+ years of experience spanning Fortune 500 CPG companies to direct-to-consumer start-up brands, they know it always starts with the right question. Lisa is on Twitter as @colab_insights.

For more information:

Session ID#:18 We have to STOP meeting like this! – Improve your virtual communication with employees and partners
Description: Meeting with remote employees and partners across multiple locations is now an everyday part of business. Yet, very few leaders have been trained on how to overcome the challenges of long distance collaboration and properly run effective virtual meetings. It’s no wonder that employees feel that about HALF their time in meetings today is unproductive! This doesn’t have to be true for your team because there are straightforward solutions to the problem.

This workshop will teach you new strategies and techniques to improve your team’s collaboration and more importantly, the team’s results. You’ll walk away with an assessment of current meetings and a personalized plan to increase engagement and improve the use of technology for better virtual collaboration.

Session Format: Workshop
Category: Effective Collaboration and Communication
Submitted by: Beth Matteotti. For 15 years, Beth Matteotti has been guiding virtual, mixed location teams to reach higher levels of collaboration and performance. Prior to consulting, Beth led manufacturing, sales and brand marketing teams at two large consumer products companies and launched dozens of new products. Beth is on Twitter as @bmatteotti.

Virtual collaboration workshop sheet

Virtual collaboration slides

Session ID#:19 You Count! How to get our share of $675 Billion Dollars!
Description: The 2020 Census Count is Here! It is time for us to get our full share of the $675 billion dollars that the government distributes each year. Learn about the billions of dollars that we missed out on in 2010 and how not to let that happen again. Learn how you can support your community while earning a competitive wage and help to get the word out so we make sure we count everyone in 2020. We need us to count us!
Session Format: Town Hall
Category: Information
Submitted by: April Walker. April Walker is a Recruiter for the 2020 Census. She has worked for the Census Bureau since 1990. She started as a Field Supervisor and went on to become a permanent Census employee. Even with 30 years Census experience she says, “I’ve gotten all of my Census knowledge about the 2020 Census from the 2020census.gov website. Everything I know, you can learn.” But as we all know, It’s all in the delivery.

Session ID#:20 Minimum Viable Product (MVP): Designing Successful Product Experiments
Description: MVP is one of the most misunderstood concepts in product management today. Many organizations using the term MVP are applying it incorrectly, which leads to not just confusion but a missed opportunity to leverage the benefits of a “true” minimum viable product approach. This session will review the intent behind the MVP approach, explain how product management teams can create better MVPs to yield better results, and present a framework that can be used to get the most value out of an MVP experiment.
Session Format: Presentation
Category: Product Management/Development
Submitted by: Jeff Lash. Jeff Lash is VP and Group Director, Product Management at Forrester. He and his team help product management leaders create world-class organizations and elevate the abilities and expertise of their teams to drive measurable and repeatable product success and business growth. He has 15+ years of experience in product management, product marketing, user experience and product development. Since 2006, Jeff has authored the popular blog How To Be a Good Product Manager (www.goodproductmanager.com). Jeff is on Twitter as @jefflash.

For more information about this session, contact Jeff Lash at [email protected]

Session ID#:21 Why Did We Add This Feature? Selecting – and Getting Value from – the Product Metrics
Description: Many product managers spend a considerable amount of their time and development budget enhancing existing offerings. However, ensuring that customers – and the business – gets value from those enhancements requires several additional steps that are often missed: (1) selecting the right metrics to gauge its success, and (2) ensuring that those metrics can be operationalized to provide insight for analysis and future decision-making. In this session, we will share guidance for selecting and implementing metrics for measuring the success of product enhancements or an overall offering.
Session Format: Presentation
Category: Requirements Definitions
Submitted by: Jeff Lash. Jeff Lash is VP and Group Director, Product Management at Forrester. He and his team help product management leaders create world-class organizations and elevate the abilities and expertise of their teams to drive measurable and repeatable product success and business growth. He has 15+ years of experience in product management, product marketing, user experience and product development. Since 2006, Jeff has authored the popular blog How To Be a Good Product Manager (www.goodproductmanager.com). Jeff is on Twitter as @jefflash.

For more information about this session, contact Jeff Lash at [email protected]

Session ID#:22 Copying Success – Legally
Description: The general rule of law allows businesses to reverse engineer the functional aspects of their competitors’ products. Without patent protection on a product, reverse engineering of the product is entirely legal. Even when a product is patented, there can be ways to sell a competing product that avoids infringing the patented features. Sometimes, there are expired patents on alternative versions of the product that are already freely available in the public domain and which may work just as well. Businesses are growing with white label products that have generic components and have unique product designs and branding. Learn to think like a copyist to see opportunities that you might have otherwise missed and to consider how you may protect the unique aspects of your products.
Session Format: Town Hall
Category: Opportunity Analysis
Submitted by: Dennis Donahue. Dennis Donahue is the founder of CreatiVenture Law which is in the top 1% of best performing patent prosecution firms in the US according to Patexia’s evaluation of USPTO data. Dennis was an aerospace engineer before being hired into the law department for McDonnell Douglas & Boeing. Dennis also has big firm experience, having been the co-chair of an IP law department at a firm with over 500 attorneys. Dennis is on Twitter as @DennisDonahueIP.

For more information:

Session ID#:23 How it’s made
Description: Manufacturing Processes for the Entrepreneur
Understanding different manufacturing techniques
Machining, Plastics, Metal forming, metal casting, welding, Inspection.
A few of the topics discussed
Want you to understand there may be another way to manufacture your product.
Maybe a less costly way.
Helping to assist you into what manufacturers are looking for, to get your products Made
Session Format: Town Hall
Category: Manufacturing-specific
Submitted by: Rich Freese. Servicing and service Machine Tools for 40 years
Working with Inventors for 20 years to find manufacturers
www.inventionmfg.com

For more information:

Session ID#:24 How to Become Best Friends with the Developers on Your Team: 10 Easy Steps for Any Designer
Description: Closing the gap between designers and developers is hard, especially if you’re working with clients who are used to working in silos. Here are 10 suggestions for bringing designers and developers together.
Session Format: Town Hall
Category: Prod Management Careers
Submitted by: Billy Frazier. Billy Frazier is an experience designer, founder, and writer who, after a decade of productively fumbling, has managed to turn his fascination with ideas into a career. He has worked with Fortune 500 companies, design agencies, marketing firms, and startups from across all industries. Currently, he is Co-founder and CEO at VIABL, an Experience Design Consultant at Slalom, a member of One Too Many A Cappella, and working on his first book about sharing helpful hints for creating your own path. Billy is on Twitter as @williamfrazr.

Session ID#:25 Putting The Friendly in User Friendly: How to Make Tech More Human
Description: In today’s world of fast-paced tech, companies are prioritizing speed and growth over doing the right thing. As designers and developers who care about human-centered design, we have a responsibility to keep real humans at the center of any experience. Here’s how we start.
Session Format: Town Hall
Category: User Experience and Human-Centered Design
Submitted by: Billy Frazier. Billy Frazier is an experience designer, founder, and writer who, after a decade of productively fumbling, has managed to turn his fascination with ideas into a career. He has worked with Fortune 500 companies, design agencies, marketing firms, and startups from across all industries. Currently, he is Co-founder and CEO at VIABL, an Experience Design Consultant at Slalom, a member of One Too Many A Cappella, and working on his first book about sharing helpful hints for creating your own path. Billy is on Twitter as @williamfrazr.

Session ID#:26 VTOL Water Rescue Craft
Description: The Hopper is a VTOL flying craft that can land on water and land. There are over 150 companies developing flying craft. The Hopper’s design is superior to all rotor craft. The Hopper does not have exterior moving rotor blades, like helicopters and multi rotor craft. The Hopper’s rotor blades are enclosed in the center fan chamber. This design allows the Hopper to travel at speeds rotor craft can not achieve. The fan blades enclosed in center fan chamber, makes the Hopper quieter than multi rotor craft, with there rotor blades exposed to the atmosphere. With no exterior rotor blades the craft can safely deploy a parachute for entire craft>
Session Format: Town Hall
Category: Go-to-Market
Submitted by: Tom Daily. Tom Daily is a self employed General Contractor in the St Louis area. Tom Daily is an Inventor with a Patent Pending on a Four Port Propulsion System. Tom is on Twitter as @i93360118.

For more information:

Session ID#:27 Who Would Want Your Product, and Why?
Description: Marketing 101, How to find your customer & how to approach them effectively. You will learn how to look at your product in light of what the customer needs and desires. You will also learn how to decide how to approach your potential customers.
Session Format: Workshop
Category: Marketing Execution
Submitted by: Mary Scott. Mary Scott is an award-winning New York videographer and video marketing expert. She uses her “backstage pass to the world” to find creative solutions to any marketing problem, and loves to make connections that would not otherwise have happened. In St. Louis for the past 5 years, she created the stlstartupresources.org web based guide for StartUp businesses, and has facilitated many of those resources to collaborate rather than compete with each other. Mary is on Twitter as @makebelievetv.

Contact: [email protected]
StartUp Resources at stlstartupecosystem.org

Session ID#:28 Trademark Searching: It’s better to know now than pay later
Description: Before you invest time, money and energy into a brand name, company name or logo, it is vital that you consider whether or not you will actually be able to use that name. Tens of thousands of dollars and months of your time can be lost if you later discover that another company is already using the name and could ultimately result in you going back to square one. In this workshop we will walk through the initial steps you can take to determine if a name is clear to use and discuss what must be done to protect that name or logo.
Session Format: Workshop
Category: Legal
Submitted by: Kevin Staed. Kevin Staed is an intellectual property law attorney at CreatiVenture Law who specializes in trademark and patent work for entrepreneurs and start-ups. He counsels clients on the best ways to use IP assets to advance their business and protect against infringers.

Session ID#:29 An everyday toolset for an everyday kick a** product leader
Description: You’re a kick a** product person. You’re at ProductCamp, right? But rarely does one become a consistently great product person without achieving positive business outcomes. Is doing so possible without strong partnerships?

Great product people develop great partnerships. You need cooperative partners, not reluctant contributors. Without partner cooperation, you’re unlikely to consistently achieve great results. That’s bad for you. That’s bad for business.

If you’re looking to develop strong partnerships, this workshop is for you. Join William & Ananya to explore how empathy for your critical partners is a valuable toolset to strengthen partnerships. But we won’t just explore. You will consider a critical partner, craft a killer tool, and create a kick a** plan!

Session Format: Workshop
Category: Product Management/Development
Submitted by: William Good. William has a passion for simplifying complexity. With 20+ years bringing customers, business leaders, and technologists closer together, from mom-and-pop shops to Fortune 500 companies you’ll find his principles, practices, and stories both challenging and encouraging. At Mastercard, William is striving to unify technology and product teams into one cohesive, collaborative unit. The stakes have never been higher, and the learning adventure never more exciting. William is on Twitter as @william_good.

To get the slides, sign up or the eBook, or contact us, please visit our website: www.pathwaytodecency.com

Session ID#:30 Protecting your Idea (Patent, Copyright, and Trademark)
Description: Learn about the ways to protect your Intellectual property for your product or service in order to prevent others from copying and selling your protected product or service. Brett Schenck is a registered patent attorney and trademark and copyright attorney with over 20 years experience both in the corporate and law firm environment. He has provided legal services for large corporations including Honda, Maytag (Hoover division), Diebold, Lenovo, Boeing, ZTE, and TRW as well as small businesses and individuals.
Session Format: Town Hall
Category: Legal
Submitted by: Brett Schenck. Brett Schenck. Brett Schenck is a registered patent attorney and trademark and copyright attorney with over 20 years experience both in the corporate and law firm environment. He has provided legal services for large corporations including Honda, Maytag (Hoover division), Diebold, Lenovo, Boeing, ZTE, and TRW as well as small businesses and individuals.Website: www.bschencklaw.com

Session ID#:31 Work Better With Delivery Teams: 8 Tips and Tricks for Awesome Teams
Description: Working with Agile delivery teams as a product delivery leader can often times be challenging. Have you ever struggled with bringing together a team, communication, or optimizing team dynamics to deliver effectively? I surveyed 13 seasoned product delivery leaders to hear what people have found was most successful when working with delivery teams. This session will cover the most common tips and tricks that were recommended, and we’ll also discuss your own experiences on these topics. You’ll be working better with your teams after adopting some of these helpful strategies.
Session Format: Town Hall
Category: Prod Management Careers
Submitted by: Ruby Ha. Ruby Ha is a Consultant in the Solution Leadership practice at Slalom Consulting. She has 6+ years of experience delivering in Agile and Project Management roles ranging from public sector to private sector clients.
Ruby holds a Bachelor of Science in Business Information Technology from Virginia Tech and has lived and worked in D.C., San Diego, and now currently resides here in STL with her husband and 2 golden retrievers. In her spare time, Ruby enjoys playing golf, cooking, and baking.

Copy of Slides

Session ID#:32 No (Lab) Jacket Required: Designing Experiments for Learning
Description: Failing safely means learning, so we need to know how to manage our ideas as experiments. This session helps participants understand how experiments help teams and organizations learn and improve by designing them to yield measurable evidence for that learning.co-presenter: Vivek Khattri
Session Format: Workshop
Category: Product Management/Development
Submitted by: Matthew Philip. As a human-centered change agent, delivery leader, and coach, Matthew helps organizations become continually fit for purpose via agile methods and engaging work environments. Matthew is on Twitter as @mattphilip.

https://www.slideshare.net/MatthewPhilip/no-lab-jacket-required-designing-experiments-for-learning-2019-flowcon

Session ID#:33 Start at the End: The One “”Marketing Thing”” That Every PM MUST Absolutely Master
Description: If you can’t clearly state what will make your product sell BEFORE you build it, you won’t build what will sell. This workshop will end with participant teams designing what goes on the box of a hypothetical product. Along the way we’ll discuss how to visualize positioning, and leverage templates for positioning and messaging. Participants will leave with those templates in hand, along with an understanding of the power that starting at the end has for the beginning, middle and finish of the product process.
Session Format: Workshop
Category: Go-to-Market
Submitted by: Bill Haines. Bill is a business advisor, founder of Haines-Group, Principal Consultant at 280 Group, five-time corporate VP Product/Marketing, consultant on over 90 projects, and author of: The 21 Rules of B2B Marketing.

Leadership roles included two $1B+ information companies, a $29M funded start-up, and an award-winning marcom agency among others.

He often works with B2B technology companies to transform their PM and marketing strategies, and regularly teaches product management to professionals.

Session ID#:34 Visual storytelling: how one Italian uses sticky notes to model your domain into software
Description: How do you bring customer-focused thinking to product development? How do you develop the right capabilities to deliver value to the customer? An immersive experiential workshop to get you thinking and doing. Drawing on the spirit of creative thinking and problem finding, this unique visual story telling workshop will help you establish a clear compelling narrative and work as a team to solve a real-world product challenge.
Session Format: Workshop
Category: Product Strategy
Submitted by: Ananya Bhattacharyya. Ananya is Principal Technical Product Manager at Mastercard. A product development and innovation professional who loves to solve puzzles, has passion for understanding and connecting with people and gets a kick out of working creatively and collaboratively with designers and technologists.

Session ID#:35 Design Thinking
Description: Everybody wants to innovate, Nobody wants to change – Erika Hall. Product work is about design. William Good and Ananya will provide you with a toolkit of newer ways of thinking about your work and the challenge to build useful products, services and systems are built on a solid understanding of user needs.
Session Format: Workshop
Category: Product Strategy
Submitted by: Ananya Bhattacharyya. Ananya is Principal Technical Product Manager at Mastercard. A product development and innovation professional who loves to solve puzzles, has passion for understanding and connecting with people and gets a kick out of working creatively and collaboratively with designers and technologists.

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Session ID#:36 Stop delivering features. Start delivering outcomes.
Description: The goal in product work is not to build products. It’s to create value—value for users and, ultimately, for the business. This is done by changing the environment in ways that allow for new, value-adding behavior – Charles Lamdin. William Good and Ananya will present a few techniques for Outcome-oriented change and continuous transformation
Session Format: Workshop
Category: Product Strategy
Submitted by: Ananya Bhattacharyya. Ananya is Principal Technical Product Manager at Mastercard. A product development and innovation professional who loves to solve puzzles, has passion for understanding and connecting with people and gets a kick out of working creatively and collaboratively with designers and technologists.

Session ID#:37 Score high on LinkedIn (and Google!) for what you do or what you sell
Description: Who knew?! If you optimize your LinkedIn presence in very strategic ways, you can score in the top 10% for what you sell or the services that you provide. And the very good news? The same steps can also make you much more findable on Google for what you offer. Learn how to update your LinkedIn profile to attract prospects and how to use various free tools to stand out from your competition on the world’s largest business network — LinkedIn.
Session Format: Presentation
Category: Marketing Execution
Submitted by: Kathy Bernard. Kathy Bernard is the CEO of WiserU.com. She trains individuals and companies to maximize LinkedIn for business and provides LinkedIn profile optimization services so that you can score extremely high for what you do or what you sell on the world’s largest business network — LinkedIn. She was named a “Top 100 People to Know” by St. Louis Small Business Monthly in 2019. To learn more, Google “St. Louis LinkedIn expert”! Kathy is on Twitter as @WiserUTips.

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Session ID#:38 How to use DevOps to build successful products
Description: In 2019 DevOps was a big buzz word within IT departments and is only expected to continue into 2020 and beyond and for good reason. Join me to understand how leveraging DevOps principles and concepts help you build successful products and services that keep stakeholders happy and satisfied in competitive markets and industries.
Session Format: Town Hall
Category: Product Management/Development
Submitted by: Chris Meyer. As a builder, Chris is focused on solving customer business challenges by working with stakeholders to analyze their needs and requirements then working with engineers to design, build, and deliver solutions in an iterative fashion that continuously delivers value to the company and its users. Chris is on Twitter as @CMyrz.

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Session ID#:39 Everyone at the Same Table, For Once: How to Get & Increase Stakeholder Buy-In
Description: Product Management is full of constant challenges and changes. In this group discussion, I will lead us through some techniques used in agile transformations that have increased stakeholder’s involvement and accountability to their teams. Instead of working around our stakeholder challenges, we will identify key ways to directly involve and increase engagement from key groups/individuals needed for a successful PM career.
Session Format: Town Hall
Category: Product Lifecycle Mgmt
Submitted by: Nicole Smith. Leading Fortune 100 companies through digital product transformation and strategy, Nicole’s 14 years in all roles within agile & product teams lead her to focusing on growing stronger product managers. A video game nerd and agile evangelist, Nicole’s depth of experience in Tech focuses around coaching teams and leaders to be lean startups even if not a startup.

Session ID#:40 Benefit Realization – Connecting Corporate Strategy to Product Development
Description: One way to ensure product development funding is to visually show executives how your project will ultimately deliver strategic benefits to the organization. This session will show how to build out a Benefit Realization Map to detail how the firm will be impacted, what the expected outcomes are, and what new behaviors will be required. We’ll co-create a mock roadmap which you can take back to your organization. Additionally, we’ll cover how firms like GE and Aflac implemented this process to track project execution performance.
Session Format: Workshop
Category: Product Strategy
Submitted by: Brian Collard. Brian helps organizations bridge the gap between strategy and execution. At Aflac, he governed $79M product development pipeline. Brian’s 20 years of experience includes industrial manufacturing, healthcare and insurance. He holds a MBA and numerous professional product development certifications.

Session Categories

While it is not required that a session topic falls into one of the categories listed below, it’s a helpful guide for some of the topics that may be covered.

  • Opportunity Analysis (Market Research, Market Segmentation, Competitive Analysis, Business Case, Market Problems, etc.)
  • Product Strategy (Business Planning, Business Model, Whole Product, Roadmaps, Portfolio Planning, Partnerships, Resource Allocation, Sourcing/Supply Chain, Technology Assessment, etc.)
  • Requirements Definitions (MRD, PRD, BRD, Elicitation, Personas, Use Cases, Prioritization, UX, etc.)
  • Product Management/Development (Agile Processes, Beta Tests, Digital Product Management, Market Testing, Testing/QA, Offshore/Nearshore Dev, Prototyping, etc.)
  • Go-to-Market (Product Launch Plans, Product Launch Readiness, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel Strategy, Sales Enablement, Licensing, Scaling, etc.)
  • Marketing Execution (Demand Gen, Events, PR, Advertising, Social Media, Marketing Collateral, Sales Tools, Sales Pipeline, Channel Mgmt, Marketing Metrics, SEO, international markets, etc.)
  • Product Lifecycle Mgmt (Customer Panels, Customer Engagement, Portfolio Analysis, Crossing the Chasm, Brand Mgmt, End-of-life, Divestment, Customer Retention, Repositioning, etc)
  • Prod Management Careers (PM 101, Team Management, Interviews, Roles Definitions, Small vs. Big Company, PM Tools, etc.)
  • Funding/Investors
  • Manufacturing-specific
  • IT-specific (software/cloud development)
  • Other

Session Formats

In general, the most enjoyed and talked about sessions are those that have been very interactive. That said, you can structure a session however you wish. To help align expectations of the session leader and participants, we offer a list of format descriptions. This list is intended to be a guide but not intended to be limiting, so feel free to be creative.

  • Town Hall – The leader presents a short (20-30 minute max) informative topic, open-ended question or premise and opens the floor for expansion, comment, questions and general discussion.
  • Roundtable Breakout – Similar to Town Hall, except that audience breaks out into small groups and typically shares findings, comments, or team responses with the room at the end of the session.
  • Workshop – In this format, the audience is actively involved, collectively or in groups, in an exercise or application of a technique or process which has been presented by the session leader. The description should mention the portion of the session spent in the exercise and what the attendees will produce. Proposers are encouraged to have knowledgeable assistants to help answer questions and support the exercise.
  • Panel Discussion – Popularly seen, this format has several people qualified to talk about the subject of the session, preferably from diverse or even counterpoint perspectives or roles. A moderator facilitates questions from the audience or a series of prepared questions for the panelists, but a significant part of the session is still interactive Q&A with the audience.
  • Ask the Expert – This format is most successful with a recognized authority on a subject of wide interest, or a direct participant in some particularly interesting event or phenomenon. The expert or a moderator introduces the topic and frames some appropriate discussion and then opens the floor for questions, including those that might be somewhat specific as long as they are applicable to more people than the individual questioner.
  • Presentation – Having already suggested that this traditional one-directional delivery is less popular among the ProductCamp community, there are some exceptional topics and presenters who can make this work. Session proposers are advised to consider this carefully and be honest in citing this format if it is actually what will be delivered.

For Session Leaders: Logistics

If you are proposing a session, and it gets chosen, then you should be prepared to lead the session. Here are some details to help you make sure you’re prepared. There will be computers and projectors in each room. You can either…

  • Bring your laptop or other device to present off of, along with any connectors you may need to hook up to a projector (especially for those with Mac laptops or tablets). Most rooms should have an HDMI connection and VGA connector.
  • Or, bring your slides on a USB drive and load them onto one of the computers in the room.
  • Or, post your slides online to Slideshare in advance and then use the computer in the room to your presentation from there.
  • Or, more than one of the above. (Things do go wrong, after all.)

We will have volunteers on hand to help with A/V as needed, and we have tested all of the equipment out in advance. That said, it’s always a good idea to have a backup plan in case you can’t get your slides to present.  We’ll do the best we can to help, but no guarantees. If you need something specific, bring it with you; for example, if you want to play a video and want people to be able to hear it, we suggest bringing your own speakers.

The rooms will be set up “classroom style” with tables and chairs facing the front of the room, most likely in rows. For simplicity and logistics purposes, we won’t be able to accommodate other setups (e.g. arranging chairs into a circle). If you want to do something interactive, for example, you can ask people to pair up or get in small groups — that will be possible without moving furniture around, but we ask that you don’t move equipment or furniture otherwise.

If you have specific logistics questions, contact Brent Jennings.