Schedule

8:00am	Doors open; plan on arriving at 8am to give you time to park, check in, vote for sessions, and get coffee.
8:20am	Voting ends
8:25-8:45am	Opening session — ground rules, sponsor introductions, unveiling of agenda
9:00-9:45am	1st Session Room 253/262 : Session ID45: It’s a Trap! How to Avoid the Pitfalls of Feedback [Ben Haefele.] Room 232 : Session ID22: Your product from Concept to Production [David Wojcicki.] Room 234 : Session ID24: Benefit Realization – Connecting Corporate Strategy to Product Development [Brian Collard.] Room 236 : Session ID40: Increase Sales with better Messaging [Daniel Glasscock.] Room 238 : Session ID56:Learn How to Conquer Your Fear of Public Speaking [Paul Niemann.] Room 240 : Session ID27: The Blockchain Train – Time to Get on Board? [Paul Heirendt.]
9:45-10:00am	Break (15 minutes)
10:00-10:45am	2nd Session Room 253/262 : Session ID50: A Clear Product Definition: This 10-minute exercise can save you weeks of development time [Jake Salter.] Room 232 : Session ID10: Win/Loss Analysis: Insight into the Minds of B2B Customers/Prospects [Shelly Azar.] Room 234 : Session ID36: Shadow UX: Dangerous and Ubiquitous [Danielle Cooley.] Room 236 : Session ID32: Making Sense of Digital Branding: An Interactive Brainstorming Session [Rahna Barthelmess.] Room 238 : Session ID47: 10 Challenges Converting Your Passion Project into a Sellable Product [Shane Freeman.] Room 240 : Session ID3: REACH THE SUMMIT: Long-term customers who pay premium prices in good times and bad. [Dale Furtwengler.]
10:45-11:00am	Break (15 minutes)
11:00-11:45am	3rd Session Room 253/262 : Session ID16: Product Strategy on a Page: Possible, and Practical [Jeff Lash.] Room 232 : Session ID60: Publishing as a Path to Becoming an Industry Thought Leader [Dixie Gillaspie.] Room 234 : Session ID18: Top 10 Tips for a Rockin’ LinkedIn Profile [Mira Wooten.] Room 236 : Session ID62: Take Your Pick! Get Noticed 6% or 98% of the Time. Tough, huh? [Greg Sanders.] Room 238 : Session ID54: Can You Improve your B2B Segmentation and Personas? [Bill Haines.] Room 240 : Session ID31: Digital PR: What is It and Why Does Your Business Need It? [Rahna Barthelmess.]
11:45-12:30pm	Lunch (free for all participants, courtesy of our sponsors)
12:30-1:15pm	4th Session Room 253/262 : Session ID17: Best Practices for Customer Interviews [Jeff Lash.] Room 232 : Session ID57: Don’t “Kickstart” Away Your Intellectual Property Rights! [Adam Bagwell.] Room 234 : Session ID2: Converting emotion into PRODUCTIVE behavior…and new products [Dale Furtwengler.] Room 236 : Session ID42: Getting to the HEART of UX [Justin Ranton.] Room 238 : Session ID29: UX Research and Strategy Panel Discussion [Martha Valenta.] Room 240 : Session ID53: PATENT, COPYRIGHT, AND TRADEMARK PROTECTION FOR PRODUCTS AND SERVICES [Brett Schenck.]
1:15-1:30pm	Break (15 minutes)
1:30-2:15pm	5th Session Room 253/262 : Session ID37: Ask Me Anything: Customer Experience [Danielle Cooley.] Room 232 : Session ID20: What Every Patent Attorney Wishes her Client Knew [Linda Lewis.] Room 234 : Session ID30: Entrepreneurial Branding [Rahna Barthelmess.] Room 236 : Session ID25: Design Disruptors [Charlie Eaton.] Room 238 : Session ID48: They Filled Out a Form; Now What? Drives Sales with Marketing Automation [Shane Freeman.] Room 240 : Session ID43: Managing Your Energy for Sustainable High Performance [Dan Glasscock.]
2:15-2:30pm	Closing session